September 13, 2019

No one knows when the first story in history was actually told, but it is thought that humans have been telling stories since we had the ability to speak, and maybe even before that through forms of sign language.  Stories long ago helped explain the unexplainable, pro...

August 22, 2019

How To Use Hashtags Effectively In Social Media 

Instagram posts that feature at least one hashtag receive 12.6% more engagement than those that do not.  This is because hashtags give posts context and make discovery easier for consumers.  That’s a pretty good case to b...

August 7, 2019

A big part of my job is being out in the community, meeting people, and building relationships. While I do digital marketing for a living, anything online will never be as powerful as real relationships that you develop with people over time.

I am at a business networki...

July 26, 2019

The concept of Content Marketing has been around for more than 100 years, going all the way back to when automobiles were a novelty.  However, interest in it spiked in 2011 after Google’s Panda Algorithm reduced rankings of low-quality content.  The story of the Michel...

July 17, 2019

In college, one of my business classes had everyone list the most important things to them in a potential job. The professor wanted us to think about things like 401(k) matching, benefits, time off, salary and bonuses. Then he posted everyone's answers...

...and my answ...

July 11, 2019

The Chilean Sea Bass name has a sophisticated ring to it and may lead you to believe it is an exotic, rare fish caught off the coast of Chile.  Yet, that can’t be much farther from the truth.  Few are caught near the area and they used to simply be a by-catch of other...

June 6, 2019

A couple hundred of women, both small business owners and inspired hopeful’s alike, sit eagerly waiting to hear successful business owners give them the magic key to lead their businesses to success. What came next was surprise, fun, laughter and lessons learned in net...

December 28, 2018

With global market share of 89%, with a lot of people using Google to search for information online and approximately 3.5 billion searches daily, Google is no doubt the most popular search engine in the world. Businesses nowadays should understand the Google algorithm...

December 19, 2018

Nowadays, Instagram is one of the most popular social media platforms on the web. It’s a place where people share photos, create content and engage with both their friends and followed brands. While the photos and videos you share on a daily basis help to grow your aud...

December 10, 2018

Social Media Highlights for the Year 2018

  1. Change in Facebook Algorithm

Early this year, changes to Facebook algorithm have ignited so much interest and buzz as the recent ‘meaningful interactions’ update, in which Facebook would be prioritizing posts that create m...

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