May 3, 2018

Compared to photos, video posts get 135% more reach. In particular, native videos do even better. Facebook video is one of the most useful tools companies have in their toolkit. An important aspect of the video capabilities is the detailed analytics they provide. But,...

April 4, 2018

After you worked hard enticing people to click on your social media links, what do they see? Is the page bland and boring? Or does it draw the visitor to keep reading? The visitor has already expressed curiosity about your offering by clicking on the link. The landing...

March 21, 2018

Just as everyone has their own unique personality, so does each social media platform. It is imperative that you do not post the same content in every social media environment. What you tweet will not play as well as a Facebook post and vice versa. The content needs to...

March 7, 2018

Social media marketing is a great tool to get your brand in the face of potential customers. Though, in and of itself, it does not do much for your business unless you are driving more customers. Your digital strategy will not be effective unless you inspect its role i...

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May 23, 2018

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August 22, 2019