Many small businesses will spend a lot of time and money on marketing efforts, but I frequently find that they cannot tell you what their most successful method of marketing is.
Are people calling from Google or going to my website to look up my phone number? Did that Facebook Ad or print ad work better?
In this digital age, marketers and business owners have more detail than ever about how their ad spend and hours are working, but there is a lot involved in knowing how to read and understand this information.
There are an endless number of analytics tools for marketers, from free to very costly to help understand and analyze this data. Staying on top of them is challenging, but not something that should be put to the back burner, particularly during the busy season.
Reach out to us today to get more information on what you can be tracking, and for a free analysis of your current marketing efforts.