Just because you run a “small” business, doesn’t mean your footprint here in Fort Worth is small. You are impacting our community, your industry, and most especially your customers daily.
Since this is the case, small businesses need to rethink how they approach marketing. Unfortunately, many small business owners take a “small” approach to marketing. After all, that is what a “small” business would do, right?
Today, I want to show you why it is vital to take a “big” approach to marketing, regardless of the size of your business. The number of customers for your business is only as small as you let it be. Marketing can help your business in many important ways.
Marketing Can Get You More Customers
This one should be obvious. For many small business owners, this is one of the primary reasons they consider marketing for their business. The reason it is top of the list of things to try when looking for new customers is that it works!
Real, paying, loyal customers are the lifeblood of every small business. Smart marketing can be an extremely effective way to get more of that kind of customers. It’s something we depend upon daily to grow our defense attorney for that very reason.
Marketing Establishes You as A Major Player in the Market
Contrary to popular opinion, marketing is not merely getting warm bodies through the door. That is the “small” way of looking at it. Taking a bigger perspective, smart business people know that marketing is so much more.
A well-done marketing campaign can show the world that you are serious business. No matter what industry you may be in, people like to see stability. They want to know that you will be around for a while and therefore that you are worth their time, effort, and money.
Marketing will help you demonstrate that you are a credible business worthy of their trust.
Marketing Levels the Playing Field
Sometimes, a business can feel like a “David vs. Goliath” kind of situation. Especially when you are the small business competing with more considerable competitors that has a bigger marketing budget than you do.
The right marketing plan can help you level this playing field by putting you on equal footing with your more significant competition in the eyes of potential customers. Then you can exceed you’re your competitors in quality, customer service, and attention to detail.
Marketing Expands Your Reach
Any small business owner will tell you that one of the most excellent ways to get real, loyal customers is through word of mouth. However, they will also tell you that this is some of the hardest ways to go about getting those real, loyal customers.
Marketing allows you to expand beyond your immediate circle and into new and previously unreached audiences. In time, these newly reached people can assist you with that word of mouth marketing that we all want.
Small businesses face many challenges. However, having a proper perspective on marketing can change the way you approach business. When looking for ways to grow your business, remember that marketing is so much more than just getting warm bodies through the door. It can have a profound impact on your business for years to come.
About the Author
Benson Varghese is the founder and Managing Partner of Varghese Summersett PLLC